Twenty-year-old 'Katya' was trafficked from the Ukraine to the United States in 2004, and enslaved in a strip club in Detroit. She escaped in February 2005. The escape led to the arrest and conviction of her traffickers. In 2007 she told her story to a U.S. House of Representatives committee, using as assumed name, Katya, for her own protection. Another narrative by Katya can be found in the archive.

The Be Her Freedom campaign is part pf the A21 movement which comprises of individuals, organizations, government officials, and members of the public who are committed to abolishing injustice in the 21st century. The image replaces the shackled pleading hands of past antislavery campaigns with a clenched fist - a symbol of self-determination and self-liberation.